Garagee
A mobile application designed to turn gamers into visible individuals.


Car services are essential but rarely pleasant.
For most users, vehicle servicing comes with uncertainty. Which service provider can I trust? Am I paying the right price? Is there a better option nearby?
Existing solutions were either too informal to trust or too complex to navigate. Garagee wasn’t trying to reinvent vehicle servicing. It was trying to remove friction from it.


All your vehicle needs, in your pocket.
This line wasn’t just marketing. It became the organising principle of the brand.
Garagee was positioned as a tool—practical, reliable, and always available. Not a marketplace shouting for attention.
Not a directory full of noise.
Everything about the brand needed to signal clarity, readiness, and control.


A brand built on balance, logo as cultural connection.
The Garagee logo is built on a bilingual idea. The lettermark combines:
- The English “G” for Garagee
- The Arabic letter “ق” (Qaaf) for قراجي
Rotated and refined, the mark bridges English and Arabic seamlessly, reflecting how the app is used in real life across Kuwait’s multilingual audience.
The geometry is deliberate—balanced and strong without being aggressive. It communicates durability and reliability, while still feeling contemporary.


Garagee’s custom illustration style plays a functional role.
Illustrations are used to explain services quickly, humanise empty states and errors, and reduce friction during inactive moments.
Whether it’s an empty favourites screen, a “no results” search, or a forced update state, illustrations maintain brand warmth even when the user hits a dead end.
They keep the experience calm—and importantly, human.


A brand that makes car servicing feel manageable.
Garagee launched with an identity that matched its purpose. Not flashy. Not over-designed. Just clear, trustworthy, and ready.
By focusing on usability, cultural relevance, and visual discipline, the brand established itself as a reliable companion—not just another app.

Brand Strategy
Brand Identity
Communication & Editorial
Rebranding & Refresh
Design Systems
UX/UI & Websites
Campaigns & Social

