MoEngage vs Braze

MoEngage is a customer engagement platform that helps brands run cross-channel campaigns across the full lifecycle.

In a crowded category, winning isn’t only about features—it’s about making differentiation instantly understandable and making the switch feel safe for both existing users of a competitor and new leads considering their options.

MoEngage reached out to us to design and develop a high-conversion landing page for a competitor campaign: “Braze Displacement.”

The objective was to position MoEngage as a viable, better alternative—while building the page as a reusable template that could be adapted for multiple competitors later. This wasn’t just a visual exercise.

The page needed to be intuitive, modern, playful, and animated, with motion that clarifies the story rather than distracting from it.

The build was done in custom React, integrated with MoEngage CMS, so every section could be reused without compromising the design.

We designed the page as a modular system—sections that can be swapped and reworded for different competitors, while keeping a consistent conversion flow and narrative structure.

Our approach was to make each section interactive on scroll in a way that feels natural and intuitive—so the user receives one clear point at a time, instead of being hit with everything at once.

We used clean typography and modern GSAP-based animation to guide attention, control pacing, and improve comprehension—keeping the experience playful, but always conversion-led.

While “watch video” moments existed to build confidence, the primary goal was always to drive the user toward one action: booking a migration call.